SEO and Website Management

  Final SEO Deliverables What are SEO Deliverables? SEO deliverables are the completed tasks and reports you give to your client after carrying out SEO work. Think of them as the proof of what you've done and the value you've delivered. Why are SEO Deliverables important? They help the client: Understand what work was completed. See measurable improvements. Know what to expect each month. Track the return on their investment. Final SEO Deliverables 1. Keyword Research What you deliver A document listing: Primary keywords. Secondary keywords. Search intent. Which keyword belongs to which page. Tools Google Keyword Planner Ahrefs Semrush 2. SEO Audit Report What you deliver A report showing: Website strengths. SEO problems found. Recommendations. Priority of fixes. Tools Screaming Frog SEO Spider Google Search Console Google PageSpeed Insights 3. Optimized Page Titles What you deliver Example: Before Root Learning After Online Tutoring for Children | Root Learning Tools Yoast S...

  Step 20: Track Results What is Tracking Results? Tracking results means measuring whether your SEO work is improving the website over time . SEO is not a one-time task. After making changes, you need to monitor performance regularly to see what's working and what needs improvement. Why do you need to track results? Tracking helps you: Measure the success of your SEO work. Show the client the value of your service. Identify areas that still need improvement. Make informed decisions about future SEO activities. SEO improvements often take 1–3 months (sometimes longer, depending on competition and the website). What should you ask the client? Ask: How often would you like SEO reports? (Weekly or monthly) What is most important to your business? More visitors? More enquiries? More sales? More phone calls? More registrations? What should you work on? 1. Track Website Visitors Check whether the number of visitors is increasing. Example: Month Visitors January 1,200 February 1,700 Mar...

Step 19: Build Backlinks What are Backlinks? A backlink is a link from another website to your website . For example: A parenting blog writes an article called: "Best Online Tutoring Services for Children." Inside the article they include a link to: https://rootlearning.com That link is called a backlink . Why do you need Backlinks? Google sees backlinks as a signal that other websites consider your content useful or trustworthy. Good backlinks can help: Improve search rankings. Increase website authority. Bring visitors directly from other websites. Quality is more important than quantity. A few relevant backlinks from reputable websites are generally more valuable than many low-quality or spammy links. What should you ask the client? Ask: Has your business been featured on any other websites? Do you have business partners who could link to your website? Are you listed in any business or education directories? Do you have a blog or guest articles on other websites? What sh...

  Step 18: Add More Helpful Content What is Helpful Content? Helpful content is useful, informative content that answers the questions your target audience is already searching for on Google. Instead of only promoting your services, you provide information that solves problems and builds trust. Examples: Blog posts Guides FAQs Tutorials Checklists Why do you need Helpful Content? Helpful content helps you: Rank for more keywords. Attract visitors who are looking for answers. Build trust with potential customers. Turn readers into customers over time. For example, a parent searching for: "How to help my child improve reading" may find your article first. After reading it, they may decide to contact your tutoring service. What should you ask the client? Ask: Do you already have a blog or news section on your website? Can I create new articles for your website? Which topics do your customers ask about most often? What should you work on? 1. Find Common Questions Think about wha...

  Step 17: Google Analytics 4 (GA4) What is Google Analytics? Google Analytics 4 (GA4) is a free tool from Google that shows you what visitors do after they arrive on your website . While Google Search Console tells you how people found your website, Google Analytics tells you what they did once they got there . Why do you need Google Analytics? Google Analytics helps you answer questions like: How many people visited my website? Which pages are most popular? How long did visitors stay? Where did they come from? Did they fill out my contact form or buy a product? This helps you understand whether your SEO efforts are bringing valuable visitors. What should you ask the client? Ask: Can you add me as a user to your Google Analytics 4 (GA4) account? If they don't have GA4 installed, you can help them set it up. What should you work on? 1. Check Visitors What are Visitors? Visitors (Users) are the people who come to the website. Example: January: 1,200 visitors February: 1,800 visi...

  Step 16: Google Search Console What is Google Search Console? Google Search Console (GSC) is a free tool from Google that helps you monitor how a website performs in Google Search. It shows: Which pages Google has indexed. What people search for to find the website. How often the website appears in search results. How many people click on it. Technical issues that affect SEO. Why do you need Google Search Console? Google Search Console gives you real data from Google . Instead of guessing, you can see: Which pages are performing well. Which keywords bring visitors. Which pages need improvement. Any indexing or technical problems. What should you ask the client? Ask them: Can you add me as a user to your Google Search Console account? If they don't have it set up, you can offer to set it up for them. What should you work on? 1. Check Indexed Pages What does this mean? Indexed pages are the pages Google has added to its search database. Check: Are all important pages indexed? Are ...

  Step 15: Technical SEO What is Technical SEO? Technical SEO is the process of checking the technical health of a website so that search engines like Google can crawl, understand, and index it properly. Unlike content SEO, technical SEO focuses on the website's infrastructure rather than its written content. Why do you need Technical SEO? Even if a website has great content, it may not rank well if Google cannot crawl or index it correctly. Technical SEO helps: Search engines access your pages. Visitors use the website without errors. Improve website performance and visibility. What should you work on? 1. Check HTTPS What is HTTPS? HTTPS means the website uses a secure connection. Example: ✅ https://example.com ❌ http://example.com Why? Protects user data. Builds visitor trust. Google prefers secure websites. Tool Web browser (look for the padlock icon) Google Search Console (optional) 2. Check XML Sitemap What is a Sitemap? A sitemap is a file that lists the important pages on ...

  Step 14: Mobile Optimization What is Mobile Optimization? Mobile optimization means making sure a website works well on smartphones and tablets , not just on desktop computers. The website should: Display correctly on small screens. Be easy to read. Be easy to navigate. Load quickly. Why do you need Mobile Optimization? Today, many people browse the internet on their phones. If a website is difficult to use on mobile devices, visitors may leave quickly. For businesses like Root Learning , many parents will search for tutoring services on their phones, so a good mobile experience is important. What should you work on? 1. Check if the text is readable Ask yourself: Is the font large enough? Can you read it without zooming? Is there enough spacing between lines? ✅ Good: Easy to read. No zooming needed. ❌ Bad: Tiny text. Visitors must pinch and zoom. 2. Check if buttons are easy to tap Try tapping: Contact Us Book Now Enroll Learn More Ask: Are the buttons large enough? Is there enou...

  Step 13: Improve Website Speed What is Website Speed? Website speed is how quickly a webpage loads when someone visits it. For example: A page that loads in 2 seconds is generally fast. A page that takes 8–10 seconds to load is likely too slow. Faster websites usually provide a better user experience. Why do you need to check Website Speed? A fast website can: Improve the user experience. Reduce the chance that visitors leave before the page loads. Support better SEO, since page experience is one of the factors Google considers. What should you ask the client? You don't need additional information from the client if you already have the website URL. What should you work on? 1. Test the Website Speed Open Google PageSpeed Insights . Paste the website URL, for example: https://rootlearning.com Click Analyze . The tool will generate a report for both Mobile and Desktop . 2. Review the Scores You'll see a score from 0 to 100 . 🟢 90–100: Good 🟡 50–89: Needs improvement 🔴 ...

  Step 12: Improve Internal Linking What is Internal Linking? Internal linking is the practice of linking one page of your website to another page on the same website . For example, from the homepage, you can link to: About Us Services Curriculum Tutors FAQ Contact These are called internal links because they stay within the same website. Why do you need Internal Linking? Internal links help: 1. Google discover your pages Google follows links to find and index pages on your website. If a page has no internal links pointing to it, it may be harder for Google to discover. 2. Visitors navigate your website Users can easily move between related pages. For example: Home → Services Services → Pricing Pricing → Contact 3. Improve SEO Internal links help Google understand how pages are related and which pages are most important. Example Homepage Links Your homepage should link to: ✔ About Us ✔ Services ✔ Curriculum ✔ Tutors ✔ FAQ ✔ Contact A visitor should be able to reach these pages fr...

  Step 11: Optimize Headings What are Headings? Headings are the titles and subtitles that organize the content on a webpage. They use HTML tags such as: H1 – Main heading (the page's primary topic) H2 – Main sections H3 – Subsections under an H2 H4–H6 – Additional levels if needed Think of them like the chapters and subchapters in a book. Why do you need headings? Good headings help: Google understand the structure and topic of the page. Visitors quickly scan and find the information they need. Improve readability and user experience. Example ❌ Poor Structure H1 Root Learning This only tells Google the brand name. ✅ Better Structure H1 Online Tutoring for Children H2 Why Parents Choose Root Learning H2 Our Subjects H2 Meet Our Certified Tutors H2 Frequently Asked Questions Now Google understands that the page is about online tutoring for children , with sections explaining benefits, subjects, tutors, and FAQs. What should you work on? 1. Check the H1 Heading Every page shoul...

  Step 10: Improve URLs What is a URL? A URL (Uniform Resource Locator) is the web address of a page on a website. Examples: https://rootlearning.com https://rootlearning.com/about https://rootlearning.com/contact Each page should have a URL that clearly describes its content. Why do you need descriptive URLs? A good URL helps: Google understand what the page is about. Visitors know what to expect before they click. Make links easier to read and share. Example ❌ Poor URL https://rootlearning.com/page3 Problems: Doesn't describe the page. Not user-friendly. Doesn't include relevant keywords. ✅ Better URL https://rootlearning.com/online-tutoring Google and visitors immediately know the page is about online tutoring . Another example: https://rootlearning.com/preschool-tutoring This clearly indicates the page is about preschool tutoring . What should you work on? 1. Check every page URL Look for URLs that are: Too long. Contain random numbers or symbols. Don't describe the ...

  Step 9: Optimize Images What is Image Optimization? Image optimization means improving your website's images so they: Load quickly. Help search engines understand what they show. Improve accessibility for people using screen readers. This involves giving images meaningful names, adding alt text , and keeping file sizes small. Why do you need it? Google cannot understand an image just by looking at it. It relies on information like the file name and alt text . Image optimization can: Improve image search visibility. Help your page's SEO. Make the website load faster. Improve accessibility. Example ❌ Current File name IMG_1234.png Alt text None Google learns almost nothing about the image. ✅ Better File name root-learning-online-tutoring-logo.png Alt text Root Learning online tutoring for children Now Google understands what the image represents. What should you work on? 1. Rename image files Before uploading an image, give it a descriptive file name. Examples: ❌ image1.jpg ❌ p...

  Step 8: Improve Homepage Content What is Homepage Content? Homepage content is the text visitors read when they first land on the website. It explains: What the business does. Who it helps. Why it's different. What visitors should do next. This content also helps Google understand the website. Why do you need it? Google ranks pages based partly on the quality and relevance of their content. If your homepage only says: "We provide exceptional online tutoring." Google learns very little. A better description gives Google and visitors more context. Example ❌ Current We provide exceptional online tutoring... Problems: Too short. Doesn't say who the service is for. Doesn't mention key services or benefits. ✅ Better Root Learning provides personalized one-on-one online tutoring for preschool and school-age children. Our certified tutors help students improve academic performance, gain confidence, and develop a lifelong love of learning from the comfort of home. Google...

  Step 7: Optimize the Meta Description What is a Meta Description? A meta description is a short summary of a webpage that often appears below the page title in Google search results. It tells people what the page is about before they click. Why do you need it? Although a meta description is not a direct Google ranking factor , it can improve your click-through rate (CTR) . A good meta description: Explains what the page offers. Encourages people to click. Includes the main keyword naturally. Makes the search result more attractive. Example ❌ Current None If there is no meta description, Google may automatically choose text from the page, which might not clearly describe the content. ✅ Better Root Learning offers personalized one-on-one online tutoring for preschool and school-age children. Help your child improve confidence, grades, and learning from home. This description: Clearly explains the service. Mentions the target audience. Includes relevant keywords naturally. Encourag...

  Step 6: Optimize the Page Title What is a Page Title? A page title (also called the SEO title or title tag ) is the title that appears: In Google search results . On the browser tab . When someone shares the page on many platforms. It is one of the most important on-page SEO elements. Why do you need it? Google uses the page title to understand what a page is about. A good page title helps: Improve search rankings. Increase click-through rate (CTR). Tell users exactly what they'll find on the page. Example ❌ Current Title Root Learning Problem: It only shows the brand. It doesn't describe the service. Google knows the company name but not what it offers. ✅ Better Title Online Tutoring for Children | Root Learning Now Google immediately understands: Topic: Online Tutoring for Children Brand: Root Learning This is much more descriptive and useful. What should you work on? 1. Include the Main Keyword Put the most important keyword near the beginning. Example: Online Tutoring...

  Step 5: Homepage SEO What is Homepage SEO? Homepage SEO is the process of optimizing the home page of a website so that both Google and visitors clearly understand what the business does. The homepage is usually the most important page on a website because it often receives the most visitors and links. Why do you need Homepage SEO? Google cannot "see" a website like a person does. It reads the title, headings, content, and other SEO elements to understand what the page is about. If your homepage doesn't clearly describe the business, Google may struggle to rank it for relevant searches. For example: ❌ Current Heading Unlock Your Child's Full Potential with Root Learning! This is appealing to people, but it doesn't tell Google what service is being offered. ✅ Better Heading Online Tutoring for Children – Unlock Your Child's Full Potential Now Google immediately knows the page is about online tutoring for children . What should you work on? 1. Optimize the...

  Step 4: Keyword Research What is Keyword Research? Keyword research is the process of finding the exact words and phrases that your potential customers type into Google when looking for the products or services your client offers. For example, if someone needs a tutor, they won't search for "Root Learning" unless they already know the brand. They are more likely to search for: Online tutoring for children Math tutor near me English tutor for kids Your goal is to discover these search terms and optimize the website for them. Why do you need Keyword Research? Without keyword research: You may optimize the website for terms nobody searches for. You might miss opportunities to attract potential customers. With keyword research: You understand what people are searching for. You create pages that match those searches. You increase the chances of the website appearing in Google results. Ask the client Ask questions such as: Which services do you most want to promote? What wor...

  Step 3: Understand the Business Ask the client Ask these questions: What products or services do you offer? Who are your target customers? Which cities, states, or countries do you serve? What makes your business different from your competitors? Why do you need this? You need to understand the business before you can choose the right keywords and optimize the website. If you don't know: what they sell, who they sell to, where they operate, and why customers should choose them, then you won't know how to write SEO content that attracts the right audience. Example Business Root Learning Service One-on-one online tutoring Homework support Exam preparation Target Customers Parents looking for tutors for their children Target Students Preschool Primary school Secondary school Service Area Nigeria Or worldwide (if they teach online globally) Unique Selling Point (USP) Certified teachers Personalized learning plans Flexible online classes Affordable pricing What should you work on a...