Step 16: Google Search Console

 

Step 16: Google Search Console

What is Google Search Console?

Google Search Console (GSC) is a free tool from Google that helps you monitor how a website performs in Google Search.

It shows:

  • Which pages Google has indexed.

  • What people search for to find the website.

  • How often the website appears in search results.

  • How many people click on it.

  • Technical issues that affect SEO.

Why do you need Google Search Console?

Google Search Console gives you real data from Google. Instead of guessing, you can see:

  • Which pages are performing well.

  • Which keywords bring visitors.

  • Which pages need improvement.

  • Any indexing or technical problems.

What should you ask the client?

Ask them:

Can you add me as a user to your Google Search Console account?

If they don't have it set up, you can offer to set it up for them.

What should you work on?

1. Check Indexed Pages

What does this mean?

Indexed pages are the pages Google has added to its search database.

Check:

  • Are all important pages indexed?

  • Are any important pages missing?

Tool:

  • Google Search Console → Pages (Indexing)

2. Check Search Queries

What are search queries?

These are the words people type into Google before finding the website.

Example:

  • online tutoring

  • math tutor

  • preschool tutoring

Check:

  • Which keywords are bringing visitors?

  • Are they the keywords the client wants to rank for?

Tool:

  • Google Search Console → Performance → Queries

3. Check Clicks

What are clicks?

A click happens when someone clicks the website in Google Search and visits it.

Check:

  • Which pages get the most clicks?

  • Which pages get very few clicks?

Tool:

  • Google Search Console → Performance

4. Check Impressions

What are impressions?

An impression is counted every time a page appears in Google Search results, even if no one clicks it.

Example:

  • Your page appears 1,000 times.

  • Only 50 people click.

That means:

  • Impressions: 1,000

  • Clicks: 50

If a page has many impressions but few clicks, you might improve its SEO title and meta description to make it more appealing.

Tool:

  • Google Search Console → Performance

5. Check Errors

Google Search Console reports problems such as:

  • Pages not indexed.

  • Broken pages (404 errors).

  • Mobile usability issues (if any).

  • Sitemap problems.

  • Crawl errors.

Fixing these issues can help Google access and understand the website better.

Tool:

  • Google Search Console → Pages (Indexing) and other relevant reports.

Tools for Step 16

ToolPurpose
Google Search ConsoleMonitor indexing, search queries, clicks, impressions, and errors.
Google Analytics 4 (optional)See what visitors do after they arrive on the website.

Where do you access these reports?

After logging into Google Search Console:

ReportWhat it shows
PerformanceClicks, impressions, click-through rate (CTR), average position, and search queries.
Pages (Indexing)Which pages are indexed and any indexing issues.
SitemapsWhether your XML sitemap has been submitted and processed.
Core Web VitalsPage experience and performance metrics.

Your output for Step 16

By the end of this step, you should have answers to questions like:

QuestionExample
How many pages are indexed?35 pages
Top search queryOnline tutoring for children
Total clicks420
Total impressions18,500
Indexing errors2 pages not indexed

Final Goal

Use Google Search Console to:

  • ✅ Confirm important pages are indexed.

  • ✅ Identify the keywords bringing visitors.

  • ✅ Monitor clicks and impressions.

  • ✅ Find and fix indexing or crawl issues.

  • ✅ Track SEO performance over time.

Tip: After making SEO changes, compare the data over the following weeks and months. If clicks, impressions, and rankings improve, it's a sign that your SEO work is having a positive effect.

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