Step 9: Optimize Images

 

Step 9: Optimize Images

What is Image Optimization?

Image optimization means improving your website's images so they:

  • Load quickly.

  • Help search engines understand what they show.

  • Improve accessibility for people using screen readers.

This involves giving images meaningful names, adding alt text, and keeping file sizes small.

Why do you need it?

Google cannot understand an image just by looking at it. It relies on information like the file name and alt text.

Image optimization can:

  • Improve image search visibility.

  • Help your page's SEO.

  • Make the website load faster.

  • Improve accessibility.

Example

❌ Current

File name

IMG_1234.png

Alt text

None

Google learns almost nothing about the image.

✅ Better

File name

root-learning-online-tutoring-logo.png

Alt text

Root Learning online tutoring for children

Now Google understands what the image represents.

What should you work on?

1. Rename image files

Before uploading an image, give it a descriptive file name.

Examples:

❌

image1.jpg

❌

photo.png

✅

online-math-tutor.jpg

✅

children-learning-online.jpg

2. Add Alt Text

Alt text is a short description of the image.

Examples:

Logo

Root Learning logo

Teacher teaching

Certified teacher providing an online tutoring session for a child

Student studying

Child learning mathematics during an online tutoring lesson

Write alt text that describes what is actually shown in the image.

3. Compress images

Large images slow down websites.

Compress them before or after uploading to reduce file size while maintaining good quality.

4. Choose the right file format

  • JPEG (.jpg): Best for photographs.

  • PNG (.png): Best for logos and images with transparent backgrounds.

  • WebP (.webp): Modern format with smaller file sizes and good quality.

Tools for Step 9

ToolPurpose
WordPress Media LibraryUpload images and add alt text.
Yoast SEO or Rank MathRemind you about missing image optimization as part of overall on-page SEO.
TinyPNGCompress PNG and JPEG images to reduce file size.
SquooshCompress and convert images to modern formats like WebP.
Google PageSpeed InsightsIdentify oversized images affecting page speed.

Where do you add Alt Text?

In WordPress:

  1. Log in to the dashboard.

  2. Go to Media → Library.

  3. Click the image.

  4. Find the Alt Text field.

  5. Enter a clear description.

  6. Save the changes.

Your output for Step 9

By the end of this step, your website's images should have:

  • ✅ Descriptive file names.

  • ✅ Meaningful alt text.

  • ✅ Optimized file sizes for faster loading.

  • ✅ Appropriate file formats.

Well-optimized images help improve user experience, accessibility, page speed, and give search engines more information about your content.

Comments

Post a Comment

Popular posts from this blog

Step 18: Add More Helpful Content

  Step 18: Add More Helpful Content What is Helpful Content? Helpful content is useful, informative content that answers the questions your target audience is already searching for on Google. Instead of only promoting your services, you provide information that solves problems and builds trust. Examples: Blog posts Guides FAQs Tutorials Checklists Why do you need Helpful Content? Helpful content helps you: Rank for more keywords. Attract visitors who are looking for answers. Build trust with potential customers. Turn readers into customers over time. For example, a parent searching for: "How to help my child improve reading" may find your article first. After reading it, they may decide to contact your tutoring service. What should you ask the client? Ask: Do you already have a blog or news section on your website? Can I create new articles for your website? Which topics do your customers ask about most often? What should you work on? 1. Find Common Questions Think about wha...
Read more

Step 19: Build Backlinks

Step 19: Build Backlinks What are Backlinks? A backlink is a link from another website to your website . For example: A parenting blog writes an article called: "Best Online Tutoring Services for Children." Inside the article they include a link to: https://rootlearning.com That link is called a backlink . Why do you need Backlinks? Google sees backlinks as a signal that other websites consider your content useful or trustworthy. Good backlinks can help: Improve search rankings. Increase website authority. Bring visitors directly from other websites. Quality is more important than quantity. A few relevant backlinks from reputable websites are generally more valuable than many low-quality or spammy links. What should you ask the client? Ask: Has your business been featured on any other websites? Do you have business partners who could link to your website? Are you listed in any business or education directories? Do you have a blog or guest articles on other websites? What sh...
Read more

SEO: Step 1: Get the Website URL

 At Step 1 , you're not fixing anything yet. Your job is to understand the website and make notes. Think of it like inspecting a house before renovating it. Step 1: Get the Website URL Ask the client Can you send me your website URL? Example: https://rootlearning.com Why? You need the URL so you can inspect the website before making any SEO changes. What should you work on? 1. Does the website open? Check: Does it load successfully? Does it show any errors? Tool: Any web browser (Google Chrome, Microsoft Edge, Firefox) 2. Is the website secure? Check: Does the URL start with https:// ? Is there a padlock icon in the browser? Tool: Web browser 3. Browse every page Visit pages such as: Home About Services Products Contact Blog Check: Do all pages load? Are any pages missing or showing "404 Not Found"? Is the navigation easy to use? Tool: Web browser 4. Check the website design Ask yourself: Does it look professional? Is the text easy to read? Are the images clear? Are butt...
Read more