SEO: Step 4: Keyword Research

 

Step 4: Keyword Research

What is Keyword Research?

Keyword research is the process of finding the exact words and phrases that your potential customers type into Google when looking for the products or services your client offers.

For example, if someone needs a tutor, they won't search for "Root Learning" unless they already know the brand. They are more likely to search for:

  • Online tutoring for children

  • Math tutor near me

  • English tutor for kids

Your goal is to discover these search terms and optimize the website for them.

Why do you need Keyword Research?

Without keyword research:

  • You may optimize the website for terms nobody searches for.

  • You might miss opportunities to attract potential customers.

With keyword research:

  • You understand what people are searching for.

  • You create pages that match those searches.

  • You increase the chances of the website appearing in Google results.

Ask the client

Ask questions such as:

  • Which services do you most want to promote?

  • What words do customers usually use when contacting you?

  • Are there any products or services you want to prioritize?

If the client doesn't know, that's okay—you'll do the research.

What should you work on?

1. Find Main Keywords

These are the primary keywords for important pages.

Example (Root Learning):

  • Online tutoring for children

  • Online math tutor

  • English tutor for kids

2. Find Related Keywords

These support the main keyword.

Examples:

  • Preschool tutoring

  • Homework help for children

  • One-on-one tutoring

  • Certified online tutors

  • Virtual learning for kids

3. Assign One Main Keyword Per Page

Website PageMain Keyword
HomeOnline tutoring for children
Math TutoringOnline math tutor
English TutoringReading tutor for kids
About UsCertified online tutors
ContactContact online tutor

Avoid trying to rank one page for many unrelated keywords.

4. Check Search Volume and Competition

Look at:

  • How many people search for the keyword each month.

  • How competitive it is.

  • Whether it matches the client's business goals.

Tools for Step 4

ToolPurpose
Google Keyword PlannerFind keyword ideas and monthly search volumes
Google SearchSee autocomplete suggestions and "People also ask"
Google TrendsCompare keyword popularity over time
UbersuggestDiscover keyword ideas and SEO difficulty (free and paid features)
Ahrefs Keywords ExplorerAdvanced keyword research and competition analysis
Semrush Keyword Magic ToolKeyword ideas, search volume, and difficulty

Example

Imagine your client owns a bakery.

Google Keyword Planner might suggest:

KeywordMonthly Searches
Birthday cakes8,000
Wedding cakes5,000
Cakes near me12,000
Custom cakes2,500

You could then optimize:

  • Home page: Cakes near me

  • Birthday Cakes page: Birthday cakes

  • Wedding Cakes page: Wedding cakes

Your output for Step 4

By the end of this step, you should have a keyword list like this:

PageMain KeywordRelated Keywords
HomeOnline tutoring for childrenOnline learning, certified tutors, one-on-one tutoring
Math TutoringOnline math tutorMath lessons, math teacher, math help
English TutoringReading tutor for kidsEnglish tutor, reading classes, literacy support

This keyword map guides how you'll optimize each page in the next step.

Comments

Post a Comment

Popular posts from this blog

Step 18: Add More Helpful Content

  Step 18: Add More Helpful Content What is Helpful Content? Helpful content is useful, informative content that answers the questions your target audience is already searching for on Google. Instead of only promoting your services, you provide information that solves problems and builds trust. Examples: Blog posts Guides FAQs Tutorials Checklists Why do you need Helpful Content? Helpful content helps you: Rank for more keywords. Attract visitors who are looking for answers. Build trust with potential customers. Turn readers into customers over time. For example, a parent searching for: "How to help my child improve reading" may find your article first. After reading it, they may decide to contact your tutoring service. What should you ask the client? Ask: Do you already have a blog or news section on your website? Can I create new articles for your website? Which topics do your customers ask about most often? What should you work on? 1. Find Common Questions Think about wha...
Read more

Step 19: Build Backlinks

Step 19: Build Backlinks What are Backlinks? A backlink is a link from another website to your website . For example: A parenting blog writes an article called: "Best Online Tutoring Services for Children." Inside the article they include a link to: https://rootlearning.com That link is called a backlink . Why do you need Backlinks? Google sees backlinks as a signal that other websites consider your content useful or trustworthy. Good backlinks can help: Improve search rankings. Increase website authority. Bring visitors directly from other websites. Quality is more important than quantity. A few relevant backlinks from reputable websites are generally more valuable than many low-quality or spammy links. What should you ask the client? Ask: Has your business been featured on any other websites? Do you have business partners who could link to your website? Are you listed in any business or education directories? Do you have a blog or guest articles on other websites? What sh...
Read more

SEO: Step 1: Get the Website URL

 At Step 1 , you're not fixing anything yet. Your job is to understand the website and make notes. Think of it like inspecting a house before renovating it. Step 1: Get the Website URL Ask the client Can you send me your website URL? Example: https://rootlearning.com Why? You need the URL so you can inspect the website before making any SEO changes. What should you work on? 1. Does the website open? Check: Does it load successfully? Does it show any errors? Tool: Any web browser (Google Chrome, Microsoft Edge, Firefox) 2. Is the website secure? Check: Does the URL start with https:// ? Is there a padlock icon in the browser? Tool: Web browser 3. Browse every page Visit pages such as: Home About Services Products Contact Blog Check: Do all pages load? Are any pages missing or showing "404 Not Found"? Is the navigation easy to use? Tool: Web browser 4. Check the website design Ask yourself: Does it look professional? Is the text easy to read? Are the images clear? Are butt...
Read more