Step 20: Track Results

 

Step 20: Track Results

What is Tracking Results?

Tracking results means measuring whether your SEO work is improving the website over time.

SEO is not a one-time task. After making changes, you need to monitor performance regularly to see what's working and what needs improvement.

Why do you need to track results?

Tracking helps you:

  • Measure the success of your SEO work.

  • Show the client the value of your service.

  • Identify areas that still need improvement.

  • Make informed decisions about future SEO activities.

SEO improvements often take 1–3 months (sometimes longer, depending on competition and the website).

What should you ask the client?

Ask:

  • How often would you like SEO reports? (Weekly or monthly)

  • What is most important to your business?

    • More visitors?

    • More enquiries?

    • More sales?

    • More phone calls?

    • More registrations?

What should you work on?

1. Track Website Visitors

Check whether the number of visitors is increasing.

Example:

MonthVisitors
January1,200
February1,700
March2,300

Tool:

  • Google Analytics 4

2. Track Google Rankings

Monitor where the website appears in Google for important keywords.

Example:

KeywordJanuaryMarch
Online tutoring#18#7
Math tutor#25#12

Tools:

  • Google Search Console

  • Ahrefs

  • Semrush

3. Track Enquiries

Check whether more people are contacting the business.

Examples:

  • Enrollment enquiries.

  • Phone calls.

  • Emails.

  • Quote requests.

Tool:

  • Google Analytics 4 (if tracking is configured)

  • Client's CRM or enquiry records (if available)

4. Track Contact Form Submissions

Measure how many visitors complete the contact or registration form.

Example:

MonthForm Submissions
January20
February35
March52

Tool:

  • Google Analytics 4 (Key Events/Conversions)

5. Track Organic Traffic

Organic traffic is traffic from unpaid search results (Google, Bing, etc.).

Example:

MonthOrganic Visitors
January900
February1,300
March1,900

This helps you see whether SEO is increasing search traffic.

Tools:

  • Google Analytics 4

  • Google Search Console

Tools for Step 20

ToolPurpose
Google Analytics 4Track visitors, engagement, conversions, and organic traffic.
Google Search ConsoleTrack rankings, clicks, impressions, and search performance.
Google Looker StudioCreate professional SEO reports and dashboards.
Microsoft Excel or Google SheetsRecord monthly SEO metrics and compare progress over time.

Create a Monthly SEO Report

Include key metrics such as:

MetricBefore SEOAfter 3 Months
Website Visitors1,0002,100
Organic Traffic6501,500
Google Clicks300900
Impressions8,00022,000
Contact Form Submissions1540
Keyword Rankings12 keywords35 keywords

Your output for Step 20

By the end of this step, you should be able to answer:

  • ✅ Are more people visiting the website?

  • ✅ Has organic traffic increased?

  • ✅ Are target keywords ranking higher?

  • ✅ Are more people submitting contact or enrollment forms?

  • ✅ Is the client getting more enquiries or sales?

Final Goal

SEO is successful when it helps the client achieve their business goals—not just higher rankings.

For example:

  • Before SEO

    • 1,000 monthly visitors

    • 20 enquiries

    • 5 enrollments

  • After SEO

    • 2,500 monthly visitors

    • 60 enquiries

    • 18 enrollments

This demonstrates that the SEO work is contributing to real business outcomes.

The Complete SEO Workflow

  1. Get the website URL.

  2. Understand the business goals.

  3. Learn about the business.

  4. Perform keyword research.

  5. Optimize the homepage.

  6. Optimize page titles.

  7. Write meta descriptions.

  8. Improve page content.

  9. Optimize images.

  10. Improve URLs.

  11. Structure headings.

  12. Add internal links.

  13. Improve website speed.

  14. Optimize for mobile devices.

  15. Perform technical SEO.

  16. Review Google Search Console.

  17. Review Google Analytics.

  18. Publish helpful content.

  19. Build quality backlinks.

  20. Track and report results.

Following these 20 steps provides a solid, professional SEO process that you can apply to most business websites.

Comments

Post a Comment

Popular posts from this blog

Step 18: Add More Helpful Content

  Step 18: Add More Helpful Content What is Helpful Content? Helpful content is useful, informative content that answers the questions your target audience is already searching for on Google. Instead of only promoting your services, you provide information that solves problems and builds trust. Examples: Blog posts Guides FAQs Tutorials Checklists Why do you need Helpful Content? Helpful content helps you: Rank for more keywords. Attract visitors who are looking for answers. Build trust with potential customers. Turn readers into customers over time. For example, a parent searching for: "How to help my child improve reading" may find your article first. After reading it, they may decide to contact your tutoring service. What should you ask the client? Ask: Do you already have a blog or news section on your website? Can I create new articles for your website? Which topics do your customers ask about most often? What should you work on? 1. Find Common Questions Think about wha...
Read more

Step 19: Build Backlinks

Step 19: Build Backlinks What are Backlinks? A backlink is a link from another website to your website . For example: A parenting blog writes an article called: "Best Online Tutoring Services for Children." Inside the article they include a link to: https://rootlearning.com That link is called a backlink . Why do you need Backlinks? Google sees backlinks as a signal that other websites consider your content useful or trustworthy. Good backlinks can help: Improve search rankings. Increase website authority. Bring visitors directly from other websites. Quality is more important than quantity. A few relevant backlinks from reputable websites are generally more valuable than many low-quality or spammy links. What should you ask the client? Ask: Has your business been featured on any other websites? Do you have business partners who could link to your website? Are you listed in any business or education directories? Do you have a blog or guest articles on other websites? What sh...
Read more

SEO: Step 1: Get the Website URL

 At Step 1 , you're not fixing anything yet. Your job is to understand the website and make notes. Think of it like inspecting a house before renovating it. Step 1: Get the Website URL Ask the client Can you send me your website URL? Example: https://rootlearning.com Why? You need the URL so you can inspect the website before making any SEO changes. What should you work on? 1. Does the website open? Check: Does it load successfully? Does it show any errors? Tool: Any web browser (Google Chrome, Microsoft Edge, Firefox) 2. Is the website secure? Check: Does the URL start with https:// ? Is there a padlock icon in the browser? Tool: Web browser 3. Browse every page Visit pages such as: Home About Services Products Contact Blog Check: Do all pages load? Are any pages missing or showing "404 Not Found"? Is the navigation easy to use? Tool: Web browser 4. Check the website design Ask yourself: Does it look professional? Is the text easy to read? Are the images clear? Are butt...
Read more