Step 10: Improve URLs

 

Step 10: Improve URLs

What is a URL?

A URL (Uniform Resource Locator) is the web address of a page on a website.

Examples:

  • https://rootlearning.com

  • https://rootlearning.com/about

  • https://rootlearning.com/contact

Each page should have a URL that clearly describes its content.

Why do you need descriptive URLs?

A good URL helps:

  • Google understand what the page is about.

  • Visitors know what to expect before they click.

  • Make links easier to read and share.

Example

❌ Poor URL

https://rootlearning.com/page3

Problems:

  • Doesn't describe the page.

  • Not user-friendly.

  • Doesn't include relevant keywords.

✅ Better URL

https://rootlearning.com/online-tutoring

Google and visitors immediately know the page is about online tutoring.

Another example:

https://rootlearning.com/preschool-tutoring

This clearly indicates the page is about preschool tutoring.

What should you work on?

1. Check every page URL

Look for URLs that are:

  • Too long.

  • Contain random numbers or symbols.

  • Don't describe the page.

Examples:

❌

https://example.com/page?id=123

❌

https://example.com/service001

✅

https://example.com/web-design

2. Include the main keyword

If the page is about online tutoring, the URL should reflect that.

Examples:

  • /online-tutoring

  • /math-tutoring

  • /reading-tutor

3. Keep URLs short

Use only the necessary words.

❌

/our-best-online-tutoring-services-for-preschool-children

✅

/preschool-tutoring

4. Use hyphens (-)

Separate words with hyphens.

✅

online-tutoring-for-children

Avoid underscores or spaces.

❌

online_tutoring

❌

online tutoring

5. Use lowercase letters

Keep URLs simple and consistent.

✅

online-tutoring

❌

OnlineTutoring

Important

If a page is already live and receiving visitors, don't just change its URL. Set up a 301 redirect from the old URL to the new one. Otherwise, visitors may get a 404 Page Not Found error, and existing search rankings can be affected.

Tools for Step 10

ToolPurpose
WordPress EditorChange the page's URL (also called the permalink).
Yoast SEO or Rank MathCheck overall on-page SEO after changing the URL.
Redirection (WordPress plugin)Create 301 redirects from old URLs to new ones.
Google Search ConsoleMonitor indexing and identify any crawl errors after URL changes.
Screaming Frog SEO SpiderFind broken links or old URLs that need updating.

Where do you change the URL?

In WordPress:

  1. Log in to the dashboard.

  2. Open the page or post.

  3. Edit the Permalink or URL Slug.

  4. Save or update the page.

  5. If the page already existed, create a 301 redirect from the old URL to the new one.

Your output for Step 10

By the end of this step, every important page should have:

  • ✅ A short, descriptive URL.

  • ✅ The page's main keyword in the URL (where appropriate).

  • ✅ Hyphens separating words.

  • ✅ Lowercase letters.

  • ✅ 301 redirects for any URLs that were changed.

Descriptive URLs make your website easier for both users and search engines to understand.

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