Step 12: Improve Internal Linking

 

Step 12: Improve Internal Linking

What is Internal Linking?

Internal linking is the practice of linking one page of your website to another page on the same website.

For example, from the homepage, you can link to:

  • About Us

  • Services

  • Curriculum

  • Tutors

  • FAQ

  • Contact

These are called internal links because they stay within the same website.

Why do you need Internal Linking?

Internal links help:

1. Google discover your pages

Google follows links to find and index pages on your website. If a page has no internal links pointing to it, it may be harder for Google to discover.

2. Visitors navigate your website

Users can easily move between related pages.

For example:

  • Home → Services

  • Services → Pricing

  • Pricing → Contact

3. Improve SEO

Internal links help Google understand how pages are related and which pages are most important.

Example

Homepage Links

Your homepage should link to:

✔ About Us

✔ Services

✔ Curriculum

✔ Tutors

✔ FAQ

✔ Contact

A visitor should be able to reach these pages from the homepage.

What should you work on?

1. Check Navigation Menu

Make sure the main menu includes important pages.

Example:

Home | About | Services | Curriculum | Tutors | FAQ | Contact

2. Add Links Within Content

Don't only rely on the menu.

Example:

Instead of:

We offer personalized tutoring.

Write:

Learn more about our online tutoring services.

Here, online tutoring services links to the Services page.

3. Link Related Pages

Examples:

  • Homepage → Services

  • Services → Tutors

  • Tutors → Contact

  • FAQ → Contact

  • Blog → Services

4. Check for Orphan Pages

An orphan page is a page that has no internal links pointing to it.

These pages are harder for users and search engines to find.

5. Use Descriptive Link Text

Instead of:

Click here

Use:

View our online tutoring services

Descriptive links help users and search engines understand where the link leads.

Tools for Step 12

ToolPurpose
WordPress EditorAdd links between pages.
Yoast SEO Premium (optional)Suggests internal links while you edit content.
Link Whisper (WordPress plugin)Recommends internal linking opportunities.
Screaming Frog SEO SpiderFinds orphan pages and analyzes internal links.
Google Search ConsoleHelps confirm Google is discovering and indexing linked pages.

Where do you add Internal Links?

In WordPress:

  1. Open the page or post.

  2. Highlight the text you want to turn into a link.

  3. Click the Link icon.

  4. Select or paste the URL of another page on the same website.

  5. Save or update the page.

Your output for Step 12

By the end of this step, your website should have:

  • ✅ A navigation menu linking to all important pages.

  • ✅ Links within the content to related pages.

  • ✅ No important orphan pages.

  • ✅ Descriptive anchor text (instead of generic text like "click here").

Example Structure

Homepage
│
├── About
├── Services
│     ├── Math Tutoring
│     ├── English Tutoring
│     └── Science Tutoring
├── Curriculum
├── Tutors
├── FAQ
└── Contact

This structure makes it easier for visitors to explore the website and helps Google understand how the pages are connected, which can improve SEO over time.

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