SEO: Step 3: Understand the Business

 

Step 3: Understand the Business

Ask the client

Ask these questions:

  1. What products or services do you offer?

  2. Who are your target customers?

  3. Which cities, states, or countries do you serve?

  4. What makes your business different from your competitors?

Why do you need this?

You need to understand the business before you can choose the right keywords and optimize the website.

If you don't know:

  • what they sell,

  • who they sell to,

  • where they operate,

  • and why customers should choose them,

then you won't know how to write SEO content that attracts the right audience.

Example

Business

Root Learning

Service

  • One-on-one online tutoring

  • Homework support

  • Exam preparation

Target Customers

  • Parents looking for tutors for their children

Target Students

  • Preschool

  • Primary school

  • Secondary school

Service Area

  • Nigeria

  • Or worldwide (if they teach online globally)

Unique Selling Point (USP)

  • Certified teachers

  • Personalized learning plans

  • Flexible online classes

  • Affordable pricing

What should you work on after getting this information?

Use the answers to identify:

1. Main Services

These become important website pages and keywords.

Example:

  • Online Math Tutoring

  • English Tutoring

  • Science Tutoring

2. Target Audience

Understand who you're writing for.

Example:

  • Parents

  • Students

  • Schools

This helps you write content that speaks directly to their needs.

3. Target Location

If they only serve Abuja, Lagos, or Port Harcourt, you'll include those locations in the SEO strategy.

Examples:

  • Online Tutor in Nigeria

  • Math Tutor in Abuja

  • English Tutor in Lagos

If they serve customers worldwide, you may focus on broader keywords like:

  • Online English Tutor

  • Virtual Math Lessons

4. Unique Selling Point (USP)

Highlight what makes the business stand out.

Examples:

  • Certified teachers

  • 24/7 support

  • Free trial lesson

  • Small class sizes

  • Personalized learning

These points should appear naturally in page titles, headings, and content because they can encourage visitors to choose the business.

Tools for Step 3

You don't need special SEO tools yet. Your main task is to gather and organize information.

ToolPurpose
Google Docs, Microsoft Word, or NotepadRecord the business details
WhatsApp, Email, Zoom, or PhoneAsk the client questions and clarify answers
The client's websiteVerify that the services and information match what the client tells you

Your output for Step 3

By the end of this step, you should have a business profile like this:

ItemInformation
Business NameRoot Learning
ServicesOne-on-one online tutoring, homework support, exam preparation
Target CustomersParents and students
Service AreaNigeria (or worldwide)
Unique Selling PointCertified teachers, personalized lessons, flexible online learning

This profile becomes the foundation for the next steps, especially keyword research and content optimization.

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